*Source: 2007 Financial Planning 2007 Reader Profile Study, Wayman Research

Financial Planning Effectively Delivers the
Independent Advisor Audience
  • > Read by more than 275,000 Financial Advisors Every Month***

    >     100% Personal-Direct Request Circulation**
  • > 115,000 Highly-Qualified Monthly Subscribers:**
      2. - Independent Financial Planning Firms/RIA/Investment Advisory = 87,423
      3. - Independent Broker-Dealer Firms = 19,691
      4. - Accounting Firms = 7,522
      5. - Other paid circulation = 477

*Source: 2007 Financial Planning 2007 Reader Profile Study, Wayman Research
**Source: Financial Planning June 2008 BPA Worldwide Circulation Statement
***Source: Reflects pass-along readership numbers from Financial Planning's 2007 Reader Profile Study. Total monthly
circulation on Financial Planning's June 2008 BPA Worldwide Circulation Statement is 115,056.